BÉIS Lands in Canada with First Canadian Pop-Up Shop in Fairmont Pacific Rim
BÉIS LANDS IN CANADA WITH FIRST CANADIAN POP-UP IN FAIRMONT PACIFIC RIM
The beloved travel accessories brand comes as a continuation of the hotel’s collection of unique rotating retail boutiques
Image @ BÉIS
Fairmont Pacific Rim is pleased to welcome Shay Mitchell’s travel accessories and lifestyle brand, BÉIS, for an interactive pop-up experience, starting August 7 through September 4 as part of the hotel’s uniquely diversified rotating retail program.
BÉIS Founder, actress and entrepreneur, Shay Mitchell is bringing her brand to her home country on a long-term basis starting in September and celebrating the presence with the opening of The BÉIS Pop-Up at Fairmont Pacific Rim. BÉIS, known for its collection of high-quality luggage, totes and travel accessories, will showcase a range of products in a real-life plane scenario, giving visitors the opportunity to ‘board’ and witness how the brand’s cult fan-favourites conveniently fit into overhead bins, along with custom-made plane seats that provide the perfect selfie backdrop in the window seat.
Guests can also enjoy customized BÉIS-inspired cocktails and bites in The Lobby Lounge & RawBar; menu highlights will include ‘Spritzing to the Gate’ vodka-based sparkling cocktail, Pacific Ahi Tuna Poke and a Spiced Chicken Sandwich.
Throughout the month-long pop-up, the brand will host two events at Fairmont Pacific Rim on the patio; the first being a Plaza Day Party on Saturday, August 12 from 1:00 p.m., where the public can enjoy food, drinks, music by DJ Marvel, personalization, and more. On August 26, House-iD will co-host an intimate workout class.
This marks the first time that BÉIS will activate within Canada, coming off the success of the brand’s first pop-up, The BÉIS Motel in Los Angeles in 2022 and The BÉIS Hotel in 2023. The pop-up at Fairmont Pacific Rim will be the brand's only Canadian stop on their tour, ending in Dallas.
As a trailblazer in the direct-to-consumer space, BÉIS is taking a bold step forward by offering its customers captivating, immersive, and unforgettable experiences that transcend traditional retail spaces, complementing Fairmont Pacific Rim's vibrant community of partners, past and present. Following the Pop-Up experience, BÉIS will launch in September at Indigo stores across Canada, becoming the exclusive retail partner for the brand within the Canadian market.
The BÉIS Pop-Up will be open daily from 11:00 a.m. - 7:00 p.m.
Image @ BÉIS
About BÉIS
BÉIS began with the promise to give everyone the opportunity to hit the road with affordable, lasting-quality bags and accessories that would inspire others to seek new places, meet new people, and share the world. From the gym to the airport, you’re guaranteed to be the most functional and fashionable when you have BÉIS. The best part? You don’t need to buy a plane ticket to fall in love with our styles. We make sure every detail delivers on your day-to-day goals and adventures. Canadian-born actress, Shay Mitchell, has been travel obsessed since childhood. After years of fans following her global travels and tips & tricks on popular YouTube series, Shaycation creating a travel and accessories brand was a natural next step. The always on-the-go actress had grown increasingly frustrated at the available bags on the market – chic and expensive with zero attention to functionality, or more affordable and functional but created with low-quality materials. She knew it was time to get to work on a brand that filled in the whitespace. In 2018, BÉIS was born– an affordable collection of fashionable, functional, and extremely versatile luggage, bags, and accessories.
Image @ BÉIS
Shay Bio
Shay Mitchell is an actress, multi-faceted entrepreneur and executive producer. Shay’s acting credits span across film and television, with her breakout role coming in 2010 as Emily Fields in the hit Freeform mystery-thriller drama series Pretty Little Liars. Shay went on to star as Peach Salinger in the acclaimed Netflix drama series You, with her performance praised by critics. Shay starred as Stella Cole in Hulu’s Dollface and provided the voice of the titular role in the Netflix animated series Trese. Shay also serves as executive producer on FOX’s new crime series The Cleaning Lady, which saw FOX’s #1 drama series premiere in over two years.
As a businesswoman and entrepreneur, Shay founded the travel and lifestyle essentials brand BÉIS in 2018, which offers stylish, functional, durable, and eco-friendly luggage, baby bags, pet travel and accessories, cosmetics cases and more. The brand hit upward of $120 million in profitable gross revenue in March 2023 and will be celebrating its fifth year in business in October. Later in 2020, Shay co-founded the ready-to-drink tequila seltzer brand Onda, which proudly operates with an awarded woman-owned distillery.
With over 49 million followers across all platforms, Shay is one of the most celebrated voices on social media. Shay currently resides in Los Angeles with daughters Atlas and Rome.
Image @ BÉIS
About Fairmont Pacific Rim
Fairmont Pacific Rim - Vancouver's definitive luxury hotel - was rated the World's Best Business Hotel by Condé Nast Traveler readers and awarded the coveted Forbes Travel Guide Five-Star and AAA Five Diamond Ratings. This ultramodern downtown hotel offers unobstructed mountain and harbour views, combining the best of the Pacific Rim in its architecture and décor. The hotel features three award-winning dining destinations, the resort-style Forbes Five-Star Willow Stream Spa, a rooftop and pool sundeck, exceptionally designed guestrooms, and a variety of the city's most luxurious suites.
