Heineken Experience: The Closer App

𝑻𝑯𝑬 𝑪𝑳𝑶𝑺𝑬𝑹 𝑨𝑷𝑷 : 𝑇ℎ𝑖𝑠 𝑐𝑜𝑢𝑙𝑑𝑛'𝑡 ℎ𝑎𝑣𝑒 𝑐𝑜𝑚𝑒 𝑎𝑡 𝑎 𝑏𝑒𝑡𝑡𝑒𝑟 𝑡𝑖𝑚𝑒 @heineken @heinekenca

(𝑆𝑝𝑜𝑛𝑠𝑜𝑟𝑒𝑑）
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𝐓𝐨 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐞:
1. Open a bottle of Heineken
2. Pair the APP to your computer via Bluetooth
3. Open a bottle of Heineken to shut off your computer

As the holidays approach, more than half of working Canadians blame the phenomenon known as “hustle culture” for their lack of work-life balance, saying they feel burnt out, according to a new survey commissioned by Heineken Canada.

Heineken aims to challenge this status quo through a new partnership and campaign featuring entrepreneur and TV personality Michele Romanow and an innovative and engaging new device called The Closer: a high-tech bottle opener that shuts down work applications when users open a bottle of Heineken with it. Together, Heineken and Romanow are encouraging workers to log out of work and tune in to time with friends and family.

“As an entrepreneur in Canada, I’ve seen too many people burn out in the pursuit of professional goals,” said Romanow, CEO and co-founder of Clearco, the world’s largest e-commerce investor. “We can all understand the value of hard work, but too many of us undervalue the need to unwind, disconnect, and prioritize our personal lives and own wellbeing.”

The new Heineken campaign serves as a reminder to Canadians to disconnect from work and reconnect with their own wellbeing, friends and family. To support that effort, select Canadians will now be able to get their hands on their own Closer device via Heineken Canada on Instagram by tagging a friend who needs a reminder to switch off.

Image from Heineken

Image from Heineken

Image from Heineken

Image from Heineken

Image from Heineken