WIRTH Hats Announces Quad Tandem World Championships
WIRTH HATS ANNOUNCES QUAD TANDEM WORLD CHAMPIONSHIPS
Inaugural event aims to sponsor 10,000 counselling sessions to support those in need
Vancouver-based brand WIRTH Hats is thrilled to announce the launch of its Quad Tandem World Championships, which will take place in B.C. from July 15-23, 2023. The one-of-a-kind adventure race, which is the first of this scale for the company, will draw teams from around the world to compete on quad tandem (four-person) bikes for a grand prize: The Quad Cup. WIRTH Hats is also pleased to release a limited-edition “Tandem” athletic summer cap in July, which has been designed specifically for the race.
Image @ WIRTH
The Quad Tandem World Championships is the ultimate team race and a mental health fundraiser for the WIRTH Hats Counselling Fund. During this year’s event, six teams will cycle over 800 kilometres, from Keremeos to Nelson, B.C., over the course of eight days. Participants include Team Great Britain, Team USA, Team Brazil, Team New Zealand, the Women’s Canadian Team, and the Men’s Canadian Team. The race will be featured by Youtuber DownieLive and documented by Emmy award-winning cinematographer Adam Miller.
WIRTH Hats was inspired by Jakob Wirth, who had a vision of creating a hat company however sadly passed away by suicide in 2014 before he could achieve his dream. Jakob envisioned something recognizable; something stylish; something people would love to wear. For him, hats weren’t just an accessory, they were the perfect addition to an outfit and a central part of what could make someone feel unique. In 2018, WIRTH Hats was founded by Ben Miller as a tribute to his dear friend Jakob and other loved and lost friends.
A “hug for your head,” each hat is made in Vancouver and serves as an everyday reminder that mental health is a priority and can affect anyone. To that end, the company applies profits from hat sales and event hosting towards free online counselling for people in need. To date, WIRTH Hats has sponsored over 6,000 counselling sessions — and has set its sights on reaching 10,000 sessions sponsored through the Quad Tandem World Championships.
Image @ WIRTH
“We know that our mental health is just as important as our physical health — and yet, countless people aren’t getting the support they need,” said Ben Miller, co-founder of WIRTH Hats and Team Canada quad tandem rider. “Along with the stigma surrounding mental health, the biggest obstacle preventing many people from receiving counselling and therapy is the financial cost. Through this campaign, we want to continue to reduce this barrier and help more people live their fullest lives possible.”
Image @ WIRTH
In early July, WIRTH Hats will be releasing a limited-edition “Tandem” athletic summer cap. Designed specifically for the Quad Tandem World Championships, it will feature five panels of colourful perfection to suit all athletic needs. The cost of a single hat is $55, or opt for a ‘1-for-1 hat,’ which covers the cost of the hat plus an entire counselling session for $99.
Image @ WIRTH
About WIRTH Hats
WIRTH Hats is a Vancouver brand dedicated to making an impact in the mental health space in a way that’s empowering, impactful and fun. All of WIRTH hats are made in Vancouver, B.C. with every hat purchase going to support counselling and therapy for those who would otherwise be unable to afford it. With online counselling providers, WIRTH is able to support those in need — wherever they’re located in the world. The WIRTH story honours their friend Jakob Wirth, who dreamed of creating a hat company, and unfortunately, died by suicide in 2014. WIRTH is a reminder that mental health affects us all and reminds us to check in on our loved ones. www.wirthhats.com
