Decathlon's Flagship Store Opens this Spring at Metropolis at Metrotown
Decathlon's Flagship Store Opens this Spring at Metropolis at Metrotown
Global brand committed to making sports accessible and affordable for everyone
Burnaby, BC (March 26, 2024): Decathlon, a global leading multi-specialist sports brand created for people of all skill levels and walks of life, will open its flagship Vancouver store at Metropolis at Metrotown on April 27, 2024.
Decathlon’s store will have a memorable presence, spanning 38,000 square feet and covering two storeys located near the Grand Court – the busiest cross-section of BC’s largest shopping centre. The space will be the first in the country to showcase Decathlon’s new brand identity, which was unveiled in March 2024 and reflects an ambitious global strategy that encompasses an enhanced customer experience and a strong commitment to sustainability.
Each zone within the store will spotlight a specific sport, with a focus on Vancouver staples such as hiking, camping and trekking; winter sports, including skiing and snowboarding; urban mobility, including cycling and mountain biking; and water sports. The store will be staffed by seasoned and passionate advisors committed to providing empathetic, accessible, and technical assistance to every customer. Aligning with Vancouver’s diverse population, Decathlon team members – including the leadership team – hail from eight countries and speak over six languages. Decathlon’s global team have helped to attract a loyal clientele from East and South Asia, Latin America and Europe, and amplified the company’s focus on building a more inclusive and accessible sports ecosystem.
Decathlon prioritizes research and design, manufacture, and distribution of its products. This allows for cost savings that are passed to the customer and ensures the best value for their products.
Store highlights:
Year-round hiking and camping showroom, featuring tents, gear and accessories;
Year-round cycling showroom; featuring a test space for bikes, scooters and roller skates;
Workshop for tune-up and repair of bikes, kayaks and paddleboards, as well as servicing other products to increase longevity of purchase;
Vancouver-inspired mural painted by local artist Andrew McGuire, celebrating athletes from all walks of life amid iconic Vancouver landmarks; and
Play zones for table tennis, tetherball and other sports.
Decathlon’s flagship store opening comes on the heels of its successful pop-up, which was hosted in Metropolis at Metrotown between October 28, 2023 and mid-April 2024. During this time, Decathlon integrated itself into BC’s sport culture with iconic products and key partnerships with marquee sporting events, such as sponsoring the RBC GranFondo and its clinics. Decathlon’s community focus supports its unrelenting mission to make sports and the outdoors more accessible and affordable to individuals and families in the communities it serves.
Currently, Decathlon has a presence in over 60 countries with more than 1,700 stores, including 20 Canadian stores. The Vancouver flagship will establish a firm presence in Western Canada, expanding the company’s footprint from coast to coast.
"Our overarching vision for Decathlon—our North Star—is to move people through the wonders of sport," said Guillaume Hautson, regional manager of British Columbia for Decathlon. "Opening our flagship store at Metropolis at Metrotown will help us reach a wider, more diverse audience, ultimately connecting even more people to the benefits of movement and the outdoors and proudly bringing the Decathlon experience coast to coast."
“We are honoured to welcome Decathlon to our family of retailers at Metropolis at Metrotown,” said Amanda Chung, marketing manager of Metropolis at Metrotown. “The brand’s focus on accessibility and inclusion is a great fit for us and will further support our ability to offer an innovative, elevated and diverse retail experience for everyone.”
Decathlon’s flagship store will open at Metropolis at Metrotown on April 27, 2024. The shopping centre is open Monday to Saturday, 10am-9pm, and Sunday, 11am-7pm. For more information, visit www.metropolisatmetrotown.com and www.decathlon.ca.
About Decathlon
A global multi-specialist sports brand catering to beginners and top athletes, Decathlon is an innovative maker of sporting goods for all skills. With more than 100,000 teammates and 1,700 stores worldwide, Decathlon and its teams have been working ever since 1976 to fulfill an ongoing ambition: move people through the wonders of sport, to help them be healthier and happier in a sustainable future. To learn more, visit www.decathlon.ca.
About Metropolis at Metrotown
With over 330 stores, Skytrain access and free parking, millions of shoppers are attracted to Metropolis at Metrotown annually. Major stores include Cineplex Cinemas, Decathlon, H&M, Hudson’s Bay, Indigo, Old Navy, Real Canadian Superstore, Shoppers Drug Mart, Sport Chek, T&T Supermarket, Toys “R” Us, Uniqlo, Vessi, Walmart, Winners HomeSense, and Zara. For more information, visit www.metropolisatmetrotown.com. Follow us on Facebook, Instagram and Twitter at @metropolisatmet.
